“It was very thorough and made us think about many different things when entering the US market.”

“It aligned our cross-functional team on what it would take to develop this new category!”

“A unified look at risks across different departments is an imperative part using this software.”

“Academics discuss uncertainty and risk in product development without a solution. The PRF has the solution.”

“This is particularly important for Corporate Incubators and integrating the downstream business.”

“We did not really consider many of these factors prior to the PRF session. This opened our eyes to the risk.”