About Us
Over the last 20 years of consulting at Strategy 2 Market, Mary and Kathy have witnessed the pressures and daily frustrations with existing product development processes. Common themes across many companies included: missed launch dates, missed sales goals, internal conflict, budget overruns, and the wrong products released to the marketplace. Often, the most common stressor was a feeling of uncertainty: Are we doing the right thing?
Mary and Kathy went on a mission to improve the product development process by addressing uncertainty and risk head-on.
They developed a process called Exploratory PD that ultimately drives down and manages the biggest product development uncertainties and risks.
Out of this process, they developed the Product Risk Framework business intelligence software tool. They received a grant for the Product Risk Framework in 2018 from the NSF STEM I-Corp program sponsored by the University of Chicago.
Mary and Kathy are both graduates of the Booth School of Business at the University of Chicago. Kathy also received an MS in statistics from Carnegie Mellon University.
Mary Drotar and Kathy Morrissey, Co-founders