Tag Archives: product uncertainty

How to Identify Uncertainties and Risks in Product Development

How to Identify Uncertainties and Risks in Product Development Risk assessment for a major new product development initiative is very hard to do well. There are several reasons for this: New product development means doing something new. Whether it be new markets, new technologies or new business models, inevitably, the team will be unable to […]

Top 12 Product Development Risks

top product development risks

Based on our National Science Foundation (NSF) STEM I-Corp research*, these are the top 12 product development risks companies identified (not in any particular order). Risks areas include: Disruptive new technologies on the horizon that could drive down demand or render the product obsolete. Launching a product in new countries; strict legal requirements making it […]

9 Common Product Development Problems

As product development consultants, we have experienced the following problems listed below.  They may seem overwhelming but they can be solved! 1) Nobody within your organization expects a new product to be launched on time We have worked across organizations, that have meager expectations regarding a product being delivered on-time. But when everyone knows to […]

Strategy 2 Market Sells Enterprise-Wide Product Risk Framework Tool to Fortune 100 Company

business fit framework 1.0 release announcement

An enterprise-wide Product Risk Framework license was sold to one of the most innovative Fortune 100 Companies in the world. This tool was adopted to root out the most impactful product idea uncertainties and risks that lead to product failure. Product Risk Framework licenses were also sold to a major healthcare insurance provider to evaluate […]

Society of Women Engineers – Strategy 2 Market Presents NSF Findings

uncertainty and risk, product development

At the Society for Women Engineers (SWE) Annual Conference, recipients of the NSF STEM I-Corp Grant through the University of Chicago, Mary Drotar and Kathy Morrissey, Co-Founders of Strategy 2 Market, presented research involving multiple industries, ranks and disciplines in mid and large-cap companies.

Product Developers and Business Intelligence Software: Collectively Make Better Decisions

This article describes that groups of people and computers combined will be able to provide collective intelligence, sometimes referred to as “cyber-human.” Thomas W. Malone in the MIT Sloan Management Review (Summer 2018), called “How Human-Computer ‘Superminds’ Are Redefining the Future of Work.”  What I find much more compelling than this title is the byline, […]

Agent Wigglesworth Strikes Again in Part-2 of the Product Risk Framework Video Series

Agent Wigglesworth Tracks Down the Business Fit Framework

Agent Wigglesworth of MI6.21576 is in pursuit of Product Risk Framework intelligence. Watch this spoof video, episode 2 of a 3-part series, created by University of Chicago interns (1:46).  Watch the video. Mary Drotar and Kathy Morrissey are Co-Founders of the Product Risk Framework® (BFF) business intelligence software tool. The BFF received a National Science […]

Product Risk Framework SW Tool 1.0 is Released

business fit framework 1.0 release announcement

Mary Drotar and Kathy Morrissey of Strategy 2 Market announced the release of 1.0 of the Product Risk Framework® (BFF). The BFF is a business intelligence software tool founded on behavioral economic principles that improves team decision-making and leads to product success. Product Risk Framework 1.0 includes the identification, evaluation, prioritization and tracking of product […]

Agent Wigglesworth Spoof Video is Released With the Help of University of Chicago Interns

Agent Wigglesworth of MI6.21576 is on a mission to find out more about the Product Risk Framework (BFF).  He heard about the BFF across various communication channels, and he visits the Strategy 2 Market office to learn more.  Watch this hilarious spoof video series.  We recently released Episode 1 of this 3-part series.  The other […]