Based on our National Science Foundation (NSF) STEM I-Corp research*, these are the top 12 product development risks companies identified (not in any particular order). Risks areas include: Disruptive new technologies on the horizon that could drive down demand or render the product obsolete. Launching a product in new countries; strict legal requirements making it […]
An enterprise-wide Product Risk Framework license was sold to one of the most innovative Fortune 100 Companies in the world. This tool was adopted to root out the most impactful product idea uncertainties and risks that lead to product failure. Product Risk Framework licenses were also sold to a major healthcare insurance provider to evaluate […]
The Product Risk Framework’s value proposition is to help companies reduce product uncertainty and to build confidence in the pursuit of riskier, higher-return projects.
At the Society for Women Engineers (SWE) Annual Conference, recipients of the NSF STEM I-Corp Grant through the University of Chicago, Mary Drotar and Kathy Morrissey, Co-Founders of Strategy 2 Market, presented research involving multiple industries, ranks and disciplines in mid and large-cap companies.
One of the defining characteristics of product development is making decisions and judgements, in the face of uncertainty. Exploratory Product Development (ExPD) is based on the premise of reducing risks and uncertainty.
Understanding your business model is crucial for evaluating the ability of the company to support a new product idea.
Kathy Morrissey and Mary Drotar, Co-Founders of Strategy 2 Market topic were chosen from over 900 proposals to speak at the Society of Women’s Engineers (SWE) 2018 Annual Conference. Their topic is “NSF STEM Grant Findings on Uncertainty and Risk in Product Development.” Morrissey and Drotar are 2018 recipients of an NSF STEM I-Corp Corp […]
This article describes that groups of people and computers combined will be able to provide collective intelligence, sometimes referred to as “cyber-human.” Thomas W. Malone in the MIT Sloan Management Review (Summer 2018), called “How Human-Computer ‘Superminds’ Are Redefining the Future of Work.” What I find much more compelling than this title is the byline, […]
Agent Wigglesworth of MI6.21576 is in pursuit of Product Risk Framework intelligence. Watch this spoof video, episode 2 of a 3-part series, created by University of Chicago interns (1:46). Watch the video. Mary Drotar and Kathy Morrissey are Co-Founders of the Product Risk Framework® (BFF) business intelligence software tool. The BFF received a National Science […]
Mary Drotar and Kathy Morrissey of Strategy 2 Market announced the release of 1.0 of the Product Risk Framework® (BFF). The BFF is a business intelligence software tool founded on behavioral economic principles that improves team decision-making and leads to product success. Product Risk Framework 1.0 includes the identification, evaluation, prioritization and tracking of product […]