Category Archives: Uncategorized

9 Common Product Development Problems

As product development consultants, we have experienced the following problems listed below.  They may seem overwhelming but they can be solved! 1) Nobody within your organization expects a new product to be launched on time We have worked across organizations, that have meager expectations regarding a product being delivered on-time. But when everyone knows to […]

How are you building adaptability into your product development process?

adaptable product development

A Harvard Business Review issue (May-June 2018), was devoted to the importance of creating a flexible and adaptable organization. This is supported by the 2013 Comparative Performance Assessment Study conducted by the PDMA Research Foundation. The study states, “The use of formal, structured processes may have reached its potential and companies are now testing the […]

Strategy 2 Market to Speak at Society Of Women Engineers National Conference

Kathy Morrissey and Mary Drotar, Co-Founders of Strategy 2 Market topic were chosen from over 900 proposals to speak at the Society of Women’s Engineers (SWE) 2018 Annual Conference. Their topic is “NSF STEM Grant Findings on Uncertainty and Risk in Product Development.” Morrissey and Drotar are 2018 recipients of an NSF STEM I-Corp Corp […]