Category Archives: Business Fit Framework

Five Biggest Fears that Managers & Leaders Encounter Daily

decision-making, risk

One trait we see is the inability of managers and leaders to make a decision. Consequently, a number of issues occur because of a manager’s indecision. For example, a project continues to fester in development, and everyone knows it should be killed but no one wants to make that final decision. Why does indecision happen? […]

What Does Decentralized Decision-Making Really Look Like?

lead, asking questions

An approach to leading teams is “leading by asking questions.” Think of it as the leader owning the questions and the team owning the answers . The leader is not expected to have all the answers but to ensure the team gets to a solution.

Strategy and Uncertainty

uncertainty, strategy

The first step in making your strategy adaptable to uncertainty is to identify current assumptions, the kinds of uncertainties to monitor and establish a feedback mechanism.

9 Product Development Risk Definitions

risk, uncertainty

In everyday conversation we tend to think of “risk” as something negative to be avoided, and “assumption” as something we believe or find acceptable. Such generalities can get confusing, so Strategy 2 Market developed a cheat sheet for risk terminology.

Why Large Organizations Can’t Act Like a Startup

flexible product development, uncertainty and risk

How can established organizations be more nimble and adaptable? This is where entrepreneurial techniques, like experimentation and Exploratory PD, can be leveraged.

Product Risk Framework Software Tool is Edison Award Nominee for Innovative Services

product development, uncertainty and risk

The Product Risk Framework’s value proposition is to help companies reduce product uncertainty and to build confidence in the pursuit of riskier, higher-return projects.

Uncertainty and Risk in Product Development

decision-making, behavioral economics

One of the defining characteristics of product development is making decisions and judgements, in the face of uncertainty. Exploratory Product Development (ExPD) is based on the premise of reducing risks and uncertainty.

Strategy 2 Market to Speak at Society Of Women Engineers National Conference

Kathy Morrissey and Mary Drotar, Co-Founders of Strategy 2 Market topic were chosen from over 900 proposals to speak at the Society of Women’s Engineers (SWE) 2018 Annual Conference. Their topic is “NSF STEM Grant Findings on Uncertainty and Risk in Product Development.” Morrissey and Drotar are 2018 recipients of an NSF STEM I-Corp Corp […]